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Design
Specializing in logo design and brand development across both print and web platforms. My practice utilizes vector graphics and cohesive graphic systems to deliver high-level aesthetics and impactful visual solutions.
Diceweave
Designed for the DiceWeave role-playing game and podcast, this visual identity bridges the fun of tabletop gaming with the high-tech, cinematic atmosphere of the Mass Effect universe. The branding process began with an exploration of sacred geometry, utilizing the "Flower of Life" and "Metatron’s Cube" as foundational grids to derive a custom icosahedron, or 20-sided dice mark. The final logo features a glowing "core" suspended within a geometric constellation of light nodes, symbolizing the "weave" of complex narratives and character fates central to the game. By combining meticulous vector illustration with futuristic typography and holographic gradients, the brand guidelines establish a versatile, sci-fi aesthetic that scales seamlessly from a minimalist podcast icon to a detailed star-chart-inspired graphic, perfectly capturing the game's blend of deep-space espionage and cinematic humor.
> https://diceweave.podbean.com/
> https://diceweave.podbean.com/
Health Begins
As Graphic Designer / Creative Director with Free Range, I spearheaded the comprehensive brand development for HealthBegins, a mission-driven organization dedicated to advancing health equity. To visually represent their "upstream" approach, I designed a series of custom vector illustrations that guide the viewer's eye toward a hopeful horizon. By pairing this layered, narrative imagery with a distinctive logo and a cohesive corporate identity, I established a visual language rooted in optimism and empathy. This strategic creative direction not only streamlined their marketing efforts but also solidified HealthBegins’ position as a powerful catalyst for systemic transformation within the healthcare industry.
> https://healthbegins.org
> https://freerange.com
> https://healthbegins.org
> https://freerange.com
International Crane Foundation
I collaborated with Free Range in Boston, MA, to develop high-impact brand collateral and a comprehensive visitor guide for the International Crane Foundation in Baraboo, Wisconsin. My role focused on leading the creative direction and layout design for a suite of print media, transforming complex conservation data into intuitive visual assets that support the foundation's mission to protect all 15 of the world's crane species and their critical ecosystems. By utilizing vector illustration and professional brand development, I designed a cohesive site map and stationery that seamlessly integrate striking wildlife photography with a nature-inspired palette. These assets serve as essential tools for the Crane Discovery Center, enhancing the experience for thousands of annual visitors while maintaining a consistent global brand identity that reflects the foundation's status as a leader in community-based conservation.
> https://savingcranes.org
> https://freerange.com
> https://savingcranes.org
> https://freerange.com
CrossTek
For the CrossTek brand identity project, I developed a comprehensive design system that translates complex membrane technology into a relatable, high-impact visual narrative. The process began by defining a brand personality that balances "Human" authenticity with "Geeky" scientific precision, resulting in a cohesive identity anchored by a custom geometric logo and the modern, efficient Futura Bold typeface. I established a set of brand guidelines and a signature monotone photography overlay to ensure a unified presence across North American and Chinese markets. By implementing these standards for typography, color accessibility, and industrial-focused imagery, the project successfully streamlined CrossTek's global marketing efforts and elevated its positioning as a leader in industrial water reclamation.
> https://crosstek.com
> https://freerange.com
> https://crosstek.com
> https://freerange.com
Minty Fresh Politics
I led the logo design and brand development for the news blog, Minty Fresh Politics, by creating a comprehensive library of bespoke vector assets that redefined the platform’s visual language. Drawing from the moodboard of vintage newspaper aesthetics and a signature mint-and-charcoal palette, I developed an extensive toolkit of digital illustrations, including halftone-textured world maps, stippled editorial icons, and clever "freshness" metaphors like toothbrushes and mint leaves. I synthesized these diverse elements into a cohesive, high-contrast brand system that bridged the gap between classic journalism and modern digital media, establishing a recognizable voice and tone.
JMS Artist Management
I developed a comprehensive brand identity for JMS Artist Management, a Boston-based agency founded by Justin Stanley to promote the careers of virtuosic musicians such as the Boston Trio, Zéphyros Winds, and Lydian String Quartet. I designed a custom logo as a sophisticated visual anchor, integrating classical music notation directly into the "JMS" typography. I translated the agency’s mission of "authentic connection" into a dynamic grid system featuring bold diagonal overlays and high-contrast typography to categorize a diverse roster. By pairing these modern geometric elements with professional photography, I established a high-energy aesthetic that balanced administrative clarity with the creative spirit of the performers.
> https://www.youtube.com/@jmsartistmanagement9700
> https://www.youtube.com/@jmsartistmanagement9700
Monarch Maternity Massage
I developed the brand identity and logo design for Monarch Maternity Massage, creating a visual language that mirrors the specialized, restorative nature of prenatal bodywork. Because maternity massage requires a deeply supportive, gentle touch to navigate the physical and emotional shifts of pregnancy, I conducted market research to ensure the design was both professional and nurturing for expectant mothers. The resulting logo features vector-illustrated monarch butterflies, symbolizing the transformation of motherhood, paired with a calming palette of sage green, deep teal, and warm amber. The logo's monogram style is paired with organic, hand-drawn textures and splatters to give the brand a human, approachable feel that evokes safety and comfort.
Craig Anne Lake
Living Boston Luxury
I led the comprehensive brand development for Craig Anne Lake Living in Boston, MA, focusing on elevating the brand's presence within the luxury real estate market. I designed a sophisticated monogram logo and high-impact hero graphics that integrated architectural imagery with modern geometric layouts. By conducting targeted market research and creating a detailed brand style guide, I standardized visual elements across all platforms, including architectural floor plans and marketing materials, to strengthen the brand’s premium positioning and overall market recognition.
BeeBoard
As the Graphic Designer / Creative Director for BeeBoard in Boston, I spearheaded the development of a comprehensive corporate identity for their smart bulletin board and digital signage platform. From May to August 2018, I led the creation of a modern logo design, vector illustrations, and detailed brand guidelines to ensure visual consistency across all digital and physical touchpoints. By collaborating with cross-functional teams, I successfully aligned the creative direction with company objectives, delivering polished layout designs and promotional materials that effectively enhanced BeeBoard's market presence.
> https://www.youtube.com/@beeboardbygeneralenchantme6825
> https://www.youtube.com/@beeboardbygeneralenchantme6825
Naked Rags
Created the brand identity for Naked Rags, a Boston-based apparel brand dedicated to environmental and social responsibility. I designed a comprehensive logo and brand guidelines that balanced a commitment to 100% organic cotton and sustainable practices, ensuring the visual language effectively communicated the brand's mission to fund green initiatives and non-profit organizations. I helped to create limited-edition artwork and design strategies that highlighted the "dreamy softness" of the products, creating a cohesive brand voice across all digital assets and promotional products to drive consumer engagement within the eco-conscious fashion market.
Zeitgeist Sound
I developed the brand identity for Zeitgeist Sound through an extensive concept development process that explored a wide range of visual directions. By merging market research with iterative graphic design, I experimented with diverse vector illustration styles, including abstract audio waves, radial waveforms, and high-contrast monograms, to capture the essence of sound technology. This exploration of typography and symbols resulted in a refined logo design and comprehensive brand guidelines that ensure a cohesive and high-impact presence across all promotional products and digital platforms.
Midwest Lost Ski Areas Project
The Midwest Lost Ski Areas Project (MWLSAP) is an ongoing archival initiative dedicated to documenting the hundreds of defunct and "never-opened" lift-served ski areas across the Midwest. As the Graphic Designer / Creative Director for this project, I developed a cohesive visual identity, including a custom logo and innovative photo styling, that captures a grainy, vintage aesthetic reflecting the nostalgic and historical nature of these lost hills. Implementing intentional design principles and a curated color palette, I helped to increase project visibility and brand awareness among outdoor enthusiasts and historical researchers, helping to tell the stories of a region that continues to maintain a significant presence in the American skiing industry.
> https://www.mwlsap.org
> https://www.mwlsap.org
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