CrossTek

Description:

For the CrossTek brand identity project, I developed a comprehensive design system that translates complex membrane technology into a relatable, high-impact visual narrative. The process began by defining a brand personality that balances "Human" authenticity with "Geeky" scientific precision, resulting in a cohesive identity anchored by a custom geometric logo and the modern, efficient Futura Bold typeface. I established a set of brand guidelines and a signature monotone photography overlay to ensure a unified presence across North American and Chinese markets. By implementing these standards for typography, color accessibility, and industrial-focused imagery, the project successfully streamlined CrossTek's global marketing efforts and elevated its positioning as a leader in industrial water reclamation.

> https://crosstek.com

> https://freerange.com

Skills:

Brand Development, Corporate Branding, Corporate Identity, Graphic Design, Brand Design, Logo Design, Layout Design, Creative Direction