Health Begins
Free Range
Deliverable:
Logo Design and Brand Guidelines
Location:
Boston, Massachusetts
Date:
August 2018 - December 2019
Description:
In collaboration with Free Range, I work on the comprehensive brand development for HealthBegins, a mission-driven organization dedicated to advancing health equity. To visually represent their "upstream" approach, I designed a series of custom vector illustrations that guide the viewer's eye toward a hopeful horizon. By pairing this layered, narrative imagery with a distinctive logo and a cohesive corporate identity, I established a visual language rooted in optimism and empathy. This strategic creative direction not only streamlined their marketing efforts but also solidified HealthBegins’ position as a powerful catalyst for systemic transformation within the healthcare industry.
> https://healthbegins.org
> https://freerange.com
Skills:
Brand Development, Corporate Branding, Corporate Identity, Graphic Design, Logo Design, Layout Design, Creative Direction, Vector Illustration, Concept Development
