International Crane Foundation
Free Range
Deliverable:
Brand Collateral and Map Design
Location:
Boston, Massachusetts
Date:
October 2023 - November 2025
Description:
I collaborated with Free Range to develop high-impact brand collateral and a comprehensive visitor guide for the International Crane Foundation in Baraboo, Wisconsin. My role focused on leading the layout design for a suite of print media, transforming complex conservation data into intuitive visual assets that support the foundation's mission to protect all 15 of the world's crane species and their critical ecosystems. By utilizing vector illustration, I designed a cohesive site map and stationery that seamlessly integrate striking wildlife photography with a nature-inspired palette. These assets serve as essential tools for the Crane Discovery Center, enhancing the experience for thousands of annual visitors while maintaining a consistent global brand identity that reflects the foundation's status as a leader in community-based conservation.
https://savingcranes.org — https://freerange.com
Skills:
Brand Design, Brand Development, Layout Design, Creative Direction, Map Design, Concept Development, Graphic Design, Vector Illustration
