Minty Fresh Politics
Minty Fresh Politics
Deliverable:
Logo Design and Brand Development
Location:
Boston, Massachusetts
Date:
October 2018 - November 2018
Description:
I created the visual identity and logo design concepts for the news blog, Minty Fresh Politics, by creating a comprehensive library of vector assets that redefined the platform’s visual language. Drawing from the moodboard of vintage newspaper aesthetics and a signature mint-and-charcoal palette, I developed an extensive toolkit of digital illustrations, including halftone-textured world maps, stippled editorial icons, and clever "freshness" metaphors like toothbrushes and mint leaves. I synthesized these diverse elements into a cohesive, high-contrast brand system that bridged the gap between classic journalism and modern digital media, establishing a recognizable voice and tone.
Skills:
Logo Design, Brand Development, Concept Development, Vector Illustration, Digital Illustration, Graphic Design, Brand Design
