Monarch Maternity Massage

Description:

I developed the visual identity and logo design for Monarch Maternity Massage, creating a language that mirrors the specialized, restorative nature of prenatal bodywork. Because maternity massage requires a deeply supportive, gentle touch to navigate the physical and emotional shifts of pregnancy, I conducted market research to ensure the design reflected this nurturing atmosphere for expectant mothers. The resulting logo features vector-illustrated monarch butterflies, symbolizing the transformation of motherhood, paired with a calming palette of sage green, deep teal, and warm amber. The logo's monogram style is paired with organic, hand-drawn textures to give the brand a human, approachable feel that evokes safety and comfort.