Naked Rags
Nicole Lordelo
Deliverable:
Logo Design and Brand Guidelines
Location:
Boston, Massachusetts
Date:
October 2008 - February 2010
Description:
Created the brand identity for Naked Rags, a Boston-based apparel brand dedicated to environmental and social responsibility. I designed the logo and developed brand guidelines that focused on the company's commitment to 100% organic cotton and sustainable practices, ensuring the visual language effectively communicated the brand's mission to fund green initiatives and non-profit organizations. I helped to create limited-edition artwork and design strategies that highlighted the "dreamy softness" of the products, creating a cohesive brand voice across all digital assets and promotional products to drive consumer engagement within the eco-conscious fashion market.
Skills:
Logo Design, Brand Development, Brand Design, Digital Illustration, Vector Illustration, Concept Development, Graphic Design, Promotional Products, Creative Direction
