Zeitgeist Sound
Matthew Unzeitig
Deliverable:
Logo Design and Brand Guidelines
Location:
Grand Marais, Minnesota
Date:
March 2022 - April 2022
Description:
I developed the brand identity for Zeitgeist Sound through a concept development process that explored a wide range of visual directions. By merging market research with iterative graphic design, I experimented with diverse vector illustration styles, including abstract audio waves, radial waveforms, and high-contrast monograms, to capture the essence of sound technology. This exploration of typography and symbols resulted in a refined logo design and brand guidelines that ensure a cohesive and high-impact presence across all promotional products and digital platforms.
Skills:
Graphic Design, Logo Design, Concept Development, Brand Development, Vector Illustration, Brand Design, Promotional Products
